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shermin sathi
Apr 10, 2022
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Marketing. As a Company, We Are Committed to Identifying Actions We Can Take in the Fight Against Racism and Injustice, and Making the Voice of the Bbipoc Heard Is Paramount in Inspiring Change. Follow and Read the Other Articles in This Series Here . This Article Is Written by Hava Billen, Classroom Teacher for Selligent Marketing Cloud. The First Step in the Life Cycle of a Marketing Campaign Consists in Identifying the Target Group and Adapting the Offer to the Characteristics of the Audience. The Identification of Target Groups Has Evolved. Lately, Technology Has Allowed Marketers to Collect Huge Amounts of Customer Data. Through Marketing Automation Platforms, Customer Behavior Tracking and Analytics Tools, and Customer Data Platforms, Marketers Have Access to a 360-degree View of the Customer. Collectively, Big Data, Combined With New Data Processing and Analysis company mailing list Methodologies, Has Enabled Marketers to Deploy New Audience Segmentation Models With Predictive Capabilities Based on Artificial Intelligence (Ai) Algorithms ). This Ai Goes So Far as to Predict Future Consumer Buying Behaviors, Thanks to Browser Cookies, Mobile Geolocation Positioning, Online Browsing History, Social Media Sharing, Brand Likes and Online Shopping Experiences. Hyper-personalization Is Expected by All Consumers the Concept of Hyper-personalization, in Essence, Offers Marketers the Ability to Deliver Real-time Content and Customer Experience Anywhere and Anytime on an Individual Level. Today's Marketers Know Far More About Customer Identities, Lifestyles, Behaviors, Habits, and Preferences Than Customers Know About Themselves. Yet Research by the Geena Davis Institute on Gender in Media Found That 54% of Consumers Surveyed Do Not Feel Culturally Represented in Online Advertising. And 71% of Consumers Expect Brands to Promote Diversity and Inclusion in Their Online Advertising. The Analysis Shows That There Are Still Big Problems Around the Representation of So-called “minority”
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shermin sathi

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