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Robiul Islam
Jun 25, 2022
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Anyone who uses SEO to increase their organic search engine visibility and traffic needs to measure their results. Due to the human role in consuming Banner Design content and their effect on search engine rankings, it is essential to ensure that your content meets both technical and human requirements. There is a difference between what you measure between content and ranking and how you measure content revenue. This article aims to give you a bit more information and a framework on how best to measure your content and its performance. Basic Technical SEO Banner Design Metrics Often thought of as “technical” and fundamental SEO metrics, organic ranking and visibility provide great initial insight into how your content is performing. This can be done by looking at a combination of on-page or off-page metrics. Keyword ranking : how and where your content appears on the SERPs. Traffic : the amount of traffic generated Banner Design on the page where your content is hosted. Click-through rate (CTR) : Percentage of people who clicked on a content page from a search result. Backlinks : number of inbound links pointing to your web pages. Website Engagement Metrics This is a crucial area of ​​measurement that shows where and how SEO and content come together. No matter how good your website or content is, if people aren't reading Banner Design and digesting it, you have no way to measure or improve expertise, authority, and trustworthiness . Google calls it EAT. Conversion rate This can come from several sources, depending on where you placed your content. Advertising Continue reading below Direct : people directly to your website/page. Search: People who found your content on a search engine. Referral : People who saw your content through a link from another source - another website or social network, for example. When looking at the performance of a specific piece of content, it's critical to look at page-level metrics. New visitors to a content page : how Banner Design many new people are reading your content. Interactions on a content page : how people interact with your content. Bounce Rate : Are people actually taking the time to read your content or “bounce back”. Value and Conversions : How many people act on your content. Social Media Metrics Beyond how people interact with content on a website or page, social media metrics — and signals in particular — can give you Banner Design a good idea of ​​how people react to your content. Audience : What is the size of a potential audience to read your content? Engagement : Are they sharing likes, tweets, posts, shares, and audience growth rate? Acquisition : Page click-through rates, referral traffic, social media conversions, and attendance. Brand and awareness metrics Often overlooked due to its difficulty in tracking and placing a direct metric, the importance of content impact on the brand should never be overlooked. Advertising Continue reading below From traditional brand metrics to new ways of seeing the brand online, they give a good indication Banner Design of the performance of content used for corporate, PR or internal marketing purposes. Impressions : how many times your content is viewed - clicked or not. Share of voice : content performance against the competition (site or page level). Branded and unbranded search traffic : People searching for branded or unbranded conten
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Robiul Islam

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