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sharmin Akther
Apr 11, 2022
In Welcome to the Forum
networks. And the sites you connect to should also be trustworthy. Sentiment: I think brand sentiment (including reviews and social media) is a primary indicator of trustworthiness. This is why sentiment analysis is now part of SEO success. (This is related to EAT, which I'll get to later.) While trust isn't a ranking factor for algorithms, it's still important for search engines to present reliable resources. If trust matters, and we know it does, then it's essential. There's more on trust below. 3. You need a tissue for your server issues SEO 101: Identify and resolve server issues quickly. Use a server tool like ours or check out Google's tools to identify things like server error codes. And don't forget to set up a custom 404 error page. (Have a company employee list Microsoft IIS server? See this post.)And if you're not using HTTP/2, you've really missed the fast boat. Do it now if you haven't already (free trial here). 4. You think too much about Rank rain When Google said its AI-powered Rank rain was among the top three signals in its algorithm, people were confused. There are no specific Rank rain SEO ranking factors, per se. In many cases, it's business as usual. But business as usual does not mean doing nothing. Rank rain is the relevance of steroid search results. Its purpose is to better understand the content meaning and intent behind a search query. For a query, Rank rain determines whether users click more on shopping or informational sites, then directs results to those preferred types of sites. In other words, it has become difficult for a merchant site to rank for an information query. Once RankBrain better understands the intent, it can apply the Google algorithm signals that deserve
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sharmin Akther

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